Nkosana Makate is a South African innovator best known for creating the “Please Call Me” service—an invention that transformed mobile communication by allowing users without airtime to send a free message requesting a call back. His story is one of perseverance, legal battles, and the fight for intellectual property (IP) rights. In a landmark case against telecom giant Vodacom, Makate sought fair compensation for his idea, igniting widespread debate on corporate ethics and innovation rights.
Born in 1976 in Katlehong, Makate’s journey from a trainee accountant at Vodacom to a symbol of IP justice is remarkable. His legal battle, which lasted over two decades, culminated in a 2016 Constitutional Court ruling that recognized his claim. However, disputes over the settlement amount continued, with the Supreme Court of Appeal ruling in 2024 that Vodacom must pay Makate an estimated R29 billion to R55 billion (approximately $1.6 billion to $3 billion). (BusinessTech, 2024)
Makate’s story extends beyond a personal legal battle—it represents the challenges faced by inventors in corporate environments. Many individuals develop groundbreaking ideas within companies but struggle to gain recognition or compensation. His case underscores the importance of protecting innovators’ rights, setting a precedent for intellectual property claims worldwide.
The case also highlights broader issues of corporate accountability and ethical business practices. Vodacom, a leading telecom provider in Africa, profited immensely from the “Please Call Me” service, which reportedly generated over R205 billion ($10.9 billion) in revenue. Despite this, Makate initially received no compensation, sparking widespread public and legal scrutiny. (TechCentral, 2024)
His Impact on Intellectual Property Rights
The Makate vs. Vodacom case has had a significant impact on intellectual property rights, particularly in the corporate sector. Key takeaways from his legal battle include:
- Legal Recognition for Employee Innovations: The Constitutional Court’s decision reaffirmed that corporate employees who develop commercially viable ideas retain legal rights to fair compensation, even if they lack a formal contract outlining such terms.
- Strengthening South African IP Laws: The case exposed gaps in South Africa’s IP protection framework, encouraging legal reforms and raising awareness about employee rights concerning innovations.
- Influence on Global IP Cases: Makate’s fight has inspired similar cases globally, urging companies to adopt more transparent policies regarding compensation for employee-driven innovations.
- Corporate Reputation and Consumer Trust: Companies that fail to acknowledge and fairly compensate inventors risk reputational damage. Vodacom faced public backlash and legal scrutiny, highlighting the risks of unethical corporate practices.
Makate’s persistence in fighting for his rights has elevated discussions on IP protection, employee rights, and corporate governance. His case serves as a cautionary tale for companies and a beacon of hope for innovators seeking fair treatment.
Early Life and Education
Birthplace and Family Background
Nkosana Kenneth Makate was born in 1976 at Natalspruit Hospital in South Africa. He grew up in Katlehong, a township in the East Rand of Gauteng province, known for its rich cultural heritage and history of resilience. Katlehong was a focal point during South Africa’s struggle against apartheid, experiencing significant political unrest in the 1980s and early 1990s. Despite these challenges, the township nurtured a spirit of perseverance and innovation among its youth. Raised by his maternal grandparents while his mother pursued a teaching qualification, Makate experienced a nurturing yet disciplined upbringing that emphasized education and perseverance. (Briefly SA, 2024)
Educational Journey and Academic Achievements
Makate’s academic journey began at Alafang High School, where he completed his matriculation in 1994. During his school years, he excelled in subjects such as mathematics and accounting, demonstrating early indications of his problem-solving abilities and analytical mindset. His interest in business and technology was evident even in his teenage years, as he actively participated in academic competitions and entrepreneurial initiatives.
Following high school, he pursued a Bachelor of Commerce degree, graduating with distinction. While specific details about his specialization remain limited, sources indicate that his studies focused on finance and business management. This strong foundation later played a crucial role in his ability to navigate complex legal and financial negotiations during his dispute with Vodacom.
Transition to Vodacom and Career Influence
Makate’s education provided him with the skills necessary to enter the corporate world. Shortly after completing his degree, he joined Vodacom as a trainee accountant. His background in commerce and finance equipped him with an understanding of business operations, which proved invaluable when he conceptualized the “Please Call Me” service. His ability to grasp corporate structures, contractual obligations, and financial assessments also played a pivotal role in his prolonged legal battle against Vodacom.
Career and the Invention of ‘Please Call Me’
Joining Vodacom
In February 1995, Nkosana Makate began his professional career at Vodacom, South Africa’s leading mobile network provider, as a trainee accountant. His responsibilities included financial reporting, budget analysis, and assisting with the company’s fiscal management. This role provided him with a strong foundation in corporate finance, which later proved valuable in his legal battle against Vodacom. While Vodacom initially welcomed his contributions, internal discussions regarding his innovative ideas were limited to specific departments and not widely recognized at the executive level. (Briefly SA, 2024)
The Creation of “Please Call Me”
Inspiration Behind the Idea
The idea for “Please Call Me” emerged from a personal challenge. Makate, who was in a long-distance relationship at the time, realized that many people, including his girlfriend, struggled with limited airtime and could not afford to make calls. He envisioned a service that would allow users to send a free callback request, ensuring uninterrupted communication.
Development and Implementation by Vodacom (2000-2001)
Makate proposed the concept to Vodacom’s Product Development Division in November 2000. The company saw its potential and officially launched “Please Call Me” in March 2001. The service quickly gained traction, with 140,000 users adopting it on its first day. Over time, it became a vital feature in mobile communication, contributing significantly to Vodacom’s market growth and revenue. Reports indicate that “Please Call Me” generated billions in revenue for Vodacom, reinforcing its status as a revolutionary mobile service. (Mail & Guardian, 2024)
Leaving Vodacom and Career Progression
Nedbank (Finance Manager)
In 2003, after eight years at Vodacom, Makate transitioned to Nedbank, one of South Africa’s major financial institutions, where he served as a Finance Manager. His role focused on financial planning, corporate budgeting, and risk assessment, further strengthening his expertise in financial management. His departure from Vodacom was primarily a career move, but it also followed a period of unsuccessful negotiations over compensation for his invention. (Sowetan Live, 2024)
City of Johannesburg (Deputy Director of Business Governance)
Following his tenure at Nedbank, Makate joined the City of Johannesburg as the Deputy Director of Business Governance. He was responsible for implementing corporate governance policies, ensuring regulatory compliance, and overseeing risk management strategies within the municipality. During this time, he continued to seek legal avenues to claim his rightful compensation from Vodacom. (LinkedIn, 2024)
Current Role at SALGA (Director of Finance Control)
Since 2013, Makate has been serving as the Director of Finance Control at the South African Local Government Association (SALGA). His work involves overseeing financial policy implementation, ensuring municipal financial stability, and advising on governance frameworks. His extensive experience in both the private and public sectors has positioned him as a key figure in South African financial management.
Throughout the years between the invention of “Please Call Me” and the start of his legal battle, Makate focused on his career while continuing to push for recognition and fair compensation. His persistence ultimately led to a landmark court case that would reshape South Africa’s intellectual property discussions. (LinkedIn, 2024)
Makate’s career highlights his blend of innovation, financial expertise, and resilience, making his journey a compelling case study in corporate ingenuity and legal perseverance.
Legal Battle with Vodacom
How the Dispute Started
Lack of Compensation from Vodacom
In 2000, Nkosana Makate, an employee at Vodacom, proposed the “Please Call Me” service—a free messaging system allowing users to request a callback. The service launched in 2001 and became a massive success. However, Makate was never compensated for his idea, sparking a legal dispute that lasted for over two decades.
Initial Legal Claims
Makate initially sought a settlement from Vodacom through internal negotiations. When those failed, he filed a lawsuit in 2008, arguing that Vodacom had breached an oral agreement to compensate him. The case became a landmark intellectual property dispute, raising critical questions about employer-employee agreements and innovation rights.
Court Rulings and Settlement Offers
2016 Constitutional Court Ruling in Favor of Makate
In April 2016, the Constitutional Court ruled that Makate was entitled to compensation for his invention. The court rejected Vodacom’s defense and instructed the company to negotiate a reasonable settlement. Vodacom’s CEO at the time, Shameel Joosub, was tasked with determining a fair payout.
2024 Supreme Court of Appeal Ruling Ordering Vodacom to Pay
Negotiations stalled, leading Makate to challenge Vodacom’s compensation offer in court. In January 2024, the Supreme Court of Appeal (SCA) ruled that Vodacom must compensate Makate based on 5% to 7.5% of the total revenue generated by “Please Call Me” from March 2001 to March 2021. The SCA also ordered Vodacom to include interest in the final payout, specifying that the interest should be compounded (ITWeb, 2024).
Makate’s Demand: Between R29 Billion and R55 Billion
Makate estimates that he is owed between R29 billion and R55 billion, based on the SCA’s formula. His calculation is derived from Vodacom’s total voice revenue over the 20-year period in which “Please Call Me” was operational. The wide range in estimation is due to different possible interpretations of revenue allocation and interest calculations (Daily Investor, 2024).
Vodacom’s Counteroffer of R47 Million
Vodacom, however, has argued that Makate’s claims are excessive. The company countered with a settlement offer of R47 million, which Makate rejected. The case remains a significant corporate dispute, with potential implications for intellectual property law in South Africa.
Financial and Industry Implications
Revenue Generated by “Please Call Me”
Industry reports suggest that “Please Call Me” contributed approximately R250 billion to Vodacom’s revenue over its lifetime. The service played a crucial role in increasing call volumes, particularly among prepaid users who relied on the feature to request calls (Daily Investor, 2024).
Development Budget for the Service
While Vodacom has not publicly disclosed the budget for developing “Please Call Me,” analysts estimate that the initial cost was minimal. The service primarily relied on existing SMS infrastructure, meaning the investment was small compared to the billions in revenue it generated (TechCentral, 2024).
Estimated Worth of the Compensation Makate Could Receive
Based on the SCA ruling, Makate’s potential compensation could range from R12.5 billion to R18.75 billion, depending on the final percentage applied. This payout would make it one of the largest intellectual property settlements in South African corporate history (ITWeb, 2024).
As of March 2025, the case is still ongoing, with Vodacom and Makate yet to reach a final settlement. The legal battle has set a precedent for employee-driven innovation and corporate accountability, highlighting the importance of honoring agreements in the tech industry.
Personal Life
Marriage to Rebecca Makate
Nkosana Makate’s personal life is closely tied to his wife, Rebecca Makate, a pediatrician. Their relationship dates back to the mid-1990s when Rebecca was studying medicine at Fort Hare University in the Eastern Cape while Nkosana was working at Vodacom in Gauteng. The couple maintained a long-distance relationship, which played a pivotal role in inspiring the “Please Call Me” service. Nkosana sought a way for Rebecca to reach him when she had no airtime, leading to the creation of the now-famous call-back messaging system.
Rebecca has been a pillar of strength for Nkosana throughout his legal battle with Vodacom. Despite the intense public scrutiny and prolonged litigation, she remained steadfast, providing emotional and moral support. She balanced her demanding career as a pediatrician with the pressures of the court case, ensuring that their home life remained stable and unaffected by external stressors. Her ability to manage both personal and professional challenges highlights her resilience and dedication to their family.
Family and Children
While specific details about their children remain private, the Makates have built a family life focused on resilience and support. Throughout Nkosana’s prolonged legal battle with Vodacom, the couple has maintained a strong foundation, ensuring that discussions about the case remained separate from their home environment. Rebecca has stood by Nkosana’s side, offering unwavering support during the legal proceedings.
Beyond the legal and business aspects of their lives, the Makates enjoy spending their free time engaging in family activities, with Nkosana reportedly having an interest in reading and mentoring young entrepreneurs. Their story underscores the personal sacrifices and challenges behind major innovations, highlighting the role of family and perseverance in shaping groundbreaking ideas.
Nkosana Makate Net Worth and Financial Implications
Nkosana Makate, the innovative mind behind Vodacom’s “Please Call Me” service, has been embroiled in a prolonged legal battle seeking rightful compensation for his invention. This dispute has significant financial implications, both for Makate and the South African telecommunications landscape.
Estimated Net Worth
Makate’s exact net worth remains unclear, as publicly available estimates vary significantly. Some reports suggest a valuation of around R1 million (approximately $52,800), though this figure remains speculative and does not account for potential earnings from his legal dispute with Vodacom. The difficulty in pinpointing his net worth stems from the private nature of his financial assets, as well as the ongoing nature of his legal claims (BusinessTech, February 2025).
Potential Earnings from Legal Settlements
The compensation Makate seeks from Vodacom could dramatically transform his financial status:
- Claimed Compensation: Makate has pursued a settlement of R9.4 billion, a figure he presented to the Constitutional Court (MyBroadband, March 2025).
- Court’s Assessment: The Supreme Court of Appeal (SCA) indicated that Makate could be entitled to an amount between R29 billion and R63 billion, based on a percentage of the revenue generated by the “Please Call Me” service over 18 years (MyBroadband, January 2025).
Financial Implications
Should Makate receive compensation within the court’s suggested range, the financial implications are profound:
- Wealth Ranking: A settlement of R29 billion would position Makate among South Africa’s wealthiest individuals, surpassing notable figures such as Christo Wiese and Michiel le Roux (Daily Investor, February 2025).
- Revenue Context: Reports indicate that Vodacom’s “Please Call Me” service has generated over R100 billion in revenue since its inception, providing further justification for Makate’s claim for substantial compensation (IOL, March 2025).
- Industry Impact: Such a substantial payout could set a precedent in the telecommunications sector, emphasizing the value of intellectual property and potentially influencing future corporate practices regarding employee innovations.
The resolution of Makate’s legal battle with Vodacom carries significant financial implications, not only for him personally but also for the broader discourse on intellectual property rights within corporate South Africa. As the case progresses, its outcome may reshape perceptions of innovation and compensation in the industry.
Disclaimer: The information provided in this article is based on publicly available sources and legal proceedings as of 2025. While every effort has been made to ensure accuracy, net worth figures and potential settlements are estimates and subject to change. Readers should refer to official court documents and credible financial reports for the most up-to-date information. This content is for informational purposes only and does not constitute financial or legal advice.
Public Reactions and Industry Perspectives
The protracted legal battle between Nkosana Makate and Vodacom over the “Please Call Me” service has sparked diverse reactions from legal experts, the public, and industry leaders.
Legal Experts’ Opinions
Legal professionals have provided insights into the case:
- Contractual Clarity: Experts emphasize the necessity of clear contractual agreements between employers and employees regarding intellectual property rights. The absence of such clarity in Makate’s situation led to extended litigation, underscoring the importance of well-defined terms to prevent similar disputes in the future.
- Litigation Financing Concerns: The case highlights challenges associated with litigation financing in South Africa. Legal analysts caution that while such financing can provide access to justice, it may also pose risks to the integrity of the judicial system if not properly regulated. (Bizcommunity, February 2025)
Public Support for Makate
The South African public has largely rallied behind Makate:
- Sympathy for the Underdog: Many view Makate’s struggle as emblematic of the broader fight for individual recognition against corporate giants, garnering widespread empathy and support.
- Social Media Advocacy: Platforms have been abuzz with campaigns advocating for fair compensation for Makate, reflecting a collective sentiment that innovators should be justly rewarded for their contributions. Hashtags such as #JusticeForMakate and #PayMakate have trended across Twitter and Facebook, with tens of thousands of mentions.
Statements from Vodacom and Industry Leaders
Vodacom and other industry stakeholders have expressed their positions:
- Vodacom’s Stance: Vodacom maintains that its compensation offer to Makate is fair and equitable. The company has stated that the R47 million initially offered, which has accrued to R80 million with interest, is a generous settlement for the “Please Call Me” idea. (BusinessLive, March 2025)
- Industry Reflections: The case has prompted industry leaders to reassess policies related to employee innovations. Several telecommunications firms have indicated they are reviewing internal policies to ensure clearer intellectual property agreements between employees and employers. Industry analysts suggest that similar cases may arise in the future unless more definitive frameworks are put in place. (TechCentral, March 2025)
In summary, the “Please Call Me” saga has not only spotlighted the challenges of intellectual property rights within corporate settings but has also ignited discussions on ethical practices, employee recognition, and the dynamics between innovation and corporate responsibility in South Africa’s telecommunications industry.
Frequently Asked Questions (FAQs)
1. Who is Nkosana Makate?
Nkosana Makate is a South African innovator credited with conceptualizing the “Please Call Me” service while working at Vodacom. His legal battle with Vodacom over fair compensation has drawn widespread attention.
2. How much is Nkosana Makate’s net worth?
3. How much is Makate demanding from Vodacom?
Makate has sought compensation ranging between R29 billion and R63 billion, based on Vodacom’s estimated revenue from “Please Call Me.”
4. What was Vodacom’s offer to Makate?
Vodacom initially offered R47 million, later revised to R80 million with interest. However, Makate has rejected this, calling it inadequate.
5. What is the latest court ruling on the case?
In a landmark ruling, the Supreme Court of Appeal instructed Vodacom to make a fair compensation offer to Makate, significantly higher than previous amounts. The final settlement is still under contention.
6. How has the public responded to the case?
Many South Africans support Makate, seeing his fight as a battle for justice against corporate giants. Social media campaigns and public debates have amplified his cause.
7. What impact has this case had on the telecom industry?
The case has sparked discussions about intellectual property rights and employee innovation policies. Many companies are reviewing their compensation structures for employee-generated ideas.
Conclusion
The “Please Call Me” legal dispute has extended beyond a personal fight for fair compensation—it has sparked national conversations about intellectual property rights, ethical corporate practices, and the protection of employee innovations.
Makate’s case has exposed significant gaps in how companies handle employee contributions, urging businesses to reassess their policies on intellectual property and compensation frameworks. Meanwhile, the public’s strong support highlights a growing demand for corporate accountability and fair treatment of innovators.
As the final ruling approaches, its outcome will likely influence future legal battles and corporate policies in South Africa. Regardless of the verdict, this case has already reshaped how intellectual property is perceived, setting the stage for more transparent and equitable business practices in the future.

Founder | Career & Business Writer
I’m Babatunde Oladepo, the creator of Lifelog, where I share inspiring biographies and career stories. Passionate about personal growth, I aim to provide valuable insights that motivate and guide your professional journey. Explore success stories and career advice to help you unlock your potential and navigate your own path to success.